Late one night, Sarah, the marketing manager of a prominent sports book, uncovered something strange. A series of past bets, long settled and relegated to history, began to haunt their marketing campaigns. Odd patterns in user behavior, strange customer requests, and an eerie surge in outdated promotional materials suddenly emerged, seemingly tied to these historical bets. As if the bets themselves had a life force, the campaigns now reflected bizarre odds, becoming almost sentient. Sarah turned to her team and sought help from book advertising services, but the curse seemed unstoppable. Could they break the cycle before it unraveled everything?
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