In the first half of 2019, the entire Internet circle has only a few social products to gain a little attention. The paid membership model has made a sound phone number list of changes in the silence. Internet companies are generally mourning, and negative news such as layoffs, bankruptcy, and stock price dives are coming in an endless stream. Incessantly, the once grand blueprint has become a thing of the past.
77% loss in 3 days, 90% loss in 30 days, and 95% loss in 90 days. This is the average loss data of all apps currently.
Except for those top apps that rob users of their time, most products on the market are facing retention problems. Even if they are as strong as WeChat, the open data of public accounts is too embarrassing to look directly at.
10,000 new users will be left with 500 after 3 months. If the user retention time is long enough, scaling up is actually a good business, and you can find a way to increase the ARPU value.
But the so-called misfortunes do not come singly, the dividend of Internet users has disappeared, and the increase of mobile users in the first quarter was only 7.6 million, which is simply not enough for 4.5 million apps.