Many companies believe they need to shield their knowledge from the phone number list outside world to stay competitive and will only exchange information with paying customers. But business - and the relationships that drive it - don't work that way anymore. Sixty percent of people are inspired to seek out a product after reading about it, and if you want phone number list to earn those sales, you have to tell your audience some secrets. Your business has a wealth of internal knowledge that can be used to create content that will help humanize your brand and guide prospects through the phone number list buyer's journey. To leverage this information for creative content, you need to effectively extract, store, and manage your knowledge. Leverage the enterprise knowledge store The phone number list first step is to create a knowledge bank to house information on all aspects of your business, from your founding story to the most common customer complaints. This knowledge can – and should – inform your phone number list content marketing strategy and be an ever-evolving resource for your marketing and sales teams. At Influence & Co., we use custom software to upload and organize our growing database of customer and internal knowledge. We collect this internal knowledge by regularly sending questions phone number list to key employees to receive their insights and then entering their responses into our portal based on knowledge category - pain point, goal or topic. No two knowledge banks are the phone number list same, and that's fine. You just need an organized and durable system to house your data. It doesn't have to be something married to your CRM - you can use Google Drive, Dropbox, or other accessible collaborative external drives to assemble custom folders for each domain or thought leader. Because knowledge banks can be used by your recruiting, PR, social media, and training teams, sometimes it makes more sense phone number list to separate your knowledge bank from your CRM. Put the bank to work Once you've created your knowledge bank, you have a library of resources that your marketing and sales teams can use. A knowledge bank can be strategically aligned with a content or editorial calendar. You can populate the knowledge bank in anticipation of topics covered in the phone number list content calendar. You should have a clear understanding of what your management considers insider knowledge and what is not available for public release. However, strive to limit the amount of knowledge for internal use only and label restricted information so that public information is easily accessible. Sales team leaders can access the phone number list Knowledge Bank to equip their salespeople with the content they need to educate and convert sales. Store information about customer success stories, common pain points, and proven responses to overcoming objections. These are all good ammunition for your sales team members who will appreciate access phone number list to proven answers that resonate with prospects. With this knowledge, your sales team can close more sales. Your knowledge bank is never complete. While it's important to gather as much information as possible about your leads when building the phone number list bank, you should review the files often to ensure the information is still accurate and timely. The more you know about your customers, the more your content can speak to them. Taking the phone number list time to store information that your marketers, salespeople, and customers can use will make building relationships that much easier. You'll keep everyone in your organization phone number list on the same page about your mission, your customers, and your operation.